GUY COELHO

Lead Designer
Service Design
Design Strategy

20 years of experience in Design and Digital Services. Familiar with organizations’ strategic issues such as Digital Transformation, New Distribution Models and Omnichannel Experience, I’m used to operate in complex organizational contexts. I bring companies a User-centered Design approach to leverage new business opportunities or to optimize their existing services.

More about experiences

Clients

Renault Digital Logo
Accor Logo
United Robotics Logo
Renault Group Logo
Pernod Ricard Logo
Burger King Logo
Credit Agricole Logo
Selection of projects ↓

Services

Services in detail

Selection of projects

Renault Digital

Role: Lead Designer
Duration:
24 months
Team: 7 Designers

Taking omnichannel integration to the next level and deploy e-commerce. Rethink the omnichannel purchase journey and the complementarity of online experience and physical network to support customers all along the buying process.

Digital Transformation
Service Design
Strategy
Omnichannel
International

Accor

Role: Lead Designer
Duration:
12 months
Team: 2 Designers

Support the business teams in the framing and design of new services (payment method, mobility, catering, experiences) and their integration into the transactional ecosystem and loyalty program. Supervise the agency involved in the production of the assets for new ALL brand.

Agency Supervision
Service Design
Facilitation
International

Renault Group

Role: Lead Designer
Duration:
20 months
Team: 7 Designers

Initiate the first step of the digital transformation at Renault Group and build the foundations of their digital ecosystem. The objectives were to integrate user-centered design in company’s mindset, setup a dedicated Design team and move from a V Model to Agile at Scale.

Digital Transformation
Service Design
Team Management
Facilitation
International

Burger King

Role: Lead Designer
Duration:
2 months
Team: 2 Designers

Take advantage of the modernization of the kiosk fleet to review the in-store ordering experience and setup the foundations for a unified ordering interface (web, app, drive, in-store).

Shadowing
Wireframing
Prototyping
Prototyping
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*Folio can be provided on request